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Las compañías necesitan incorporar nuevos productos, servicios o procesos con los que mantener su posición en el mercado. Este tipo de innovación empresarial hace referencia a la propia capacidad de la organización de crear una cultura de empresa que propicie la creatividad y adquisición de nuevas habilidades de los trabajadores y permita a los profesionales canalizar y poner en marcha sus propias ideas o proyectos.
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