Tal y como nos indica papá Microsoft, Power BI es una solución de análisis empresarial que permite visualizar los datos y compartir información con toda la organización mediante paneles o informes dinámicos o insertarla en su aplicación o sitio web. Esta definición tan general adquiere todavía mayor significación cuando la concretamos a los beneficios concretos que un curso Power BE reporta a cada uno de los departamentos de la empresa.
Hoy nos centraremos en las áreas de Marketing y de Recursos Humanos.
Marketing con Power BI
Para aquellas empresas con cultura de análisis y extracción de datos en los medios sociales, un curso Power BI constituye una herramienta que potenciará intensamente al equipo de marketing.
La información socialmedia disponible nos ofrece una visión muy fidedigna acerca de los gustos de los usuarios, su actividad social, lo que les afecta en sus vidas… Datos susceptibles de ser empleados en diferentes campañas en las que segmentar audiencias para concretar acciones, esto es, seleccionar los usuarios concretos a los que queremos mostrar nuestros anuncios.
Power BI posibilita:
- Visión global, mediante la visualización de análisis web, sociales y de correo electrónico en un mismo lugar.
- Análisis de campaña, que convierte los datos de marketing en información factible. También es posible analizar las campañas en tiempo real, identificando con inmediatez los cambios en la tendencia y opinión de los clientes.
- Análisis del ROI al comparar ingresos y costos reales diferenciados por segmentos, campañas, canales.
- Estudios de cuota de mercado, compartidos en paneles interactivos accesibles desde cualquier dispositivo
Power BI en los Recursos Humanos
En el Departamento de Recursos Humanos, un curso Power BI bien aprovechado faculta a los miembros de la organización designados para ese área a:
- Análisis de necesidades de la empresa: Visualizar las necesidades actuales y previstas en un mismo lugar para trazar planes de manera más eficaz y realizar resúmenes de plantilla.
- Análisis de índices de cumplimiento: Supervisar el progreso y el crecimiento individual comparado con los objetivos y las métricas basadas en roles.
Un curso Power BI mejora cualquier Departamento
Uno de los factores de éxito más importantes en una empresa es su capacidad para tomar decisiones de negocio precisas y de forma rápida. La herramienta y el curso Power BI orientado a facilitar y adquirir competencias para su eficaz manejo ofrecen a los usuarios que trabajan en compañías grandes y pequeñas una manera sencilla e inmediata de analizar y visualizar la información de su área.
ADEK, consultora de formación, ofrece el curso Power BI adaptado a las necesidades de cada área de tu empresa.
Contacta con nosotros.
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