La transformación digital lo impregna todo. En el ámbito corporativo se ha convertido en una necesidad competitiva que decidirá, sí o sí, la supervivencia comercial en los próximos años. Si además se trata de un sector estratégico, como el del Turismo en las islas Baleares, no puede haber incertidumbres ni demoras en cuanto a la adopción de medidas tales como la formación para empresas Palma de Mallorca para afrontar el reto.
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Según reflejan los datos recogidos en el informe ‘Mercado hotelero 2019’, el archipiélago de las Baleares es una de las comunidades autónomas en las que más se ha incrementado la afluencia de turistas en la última década, contabilizando un crecimiento superior al 30%
De este modo, el incremento en la llegada de turistas fue superior en Baleares que en la media nacional, del orden del 26,8%. Las cifras demuestran que Baleares y otras comunidades con importante afluencia de viajeros extranjeros como Canarias, Cataluña o Madrid resultaron menos afectadas por la caída de la demanda turística interna durante la crisis, con una evolución de crecimiento más constante.
En relación al peso económico frente a otros sectores y al igual que en el resto de España, el turístico es la principal fuente de ingresos en Baleares. Así lo demuestra el ‘Informe Anual sobre Empleo en el Sector Turístico’ elaborado por Turijobs.com., Baleares (16%) es la segunda comunidad con más ofertas de empleo registradas en este sector en 2017. Solo Barcelona queda por delante, superando además a Madrid.
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El riesgo que asume España como líder en turismo (y Baleares, por extensión) pasa por no afrontar la innovación, rentabilidad, inclusión de la mujer, formación. Todo ello puede provocar la pérdida de posicionamiento en el panorama internacional.
Ser una industria muy consolidada con grandes y potentes empresas para acometer inversiones en tecnología no lo resuelve todo ante el reto de la transformación digital. El problema es que “se necesitan además 750.000 expertos en tecnología de los que no se encuentran porque la transformación digital ha irrumpido a velocidad de vértigo y no ha dado tiempo a formarlos.
Incluir la tecnología como asignatura de secundaria es una solución muy interesante de futuro que no cubrirá a corto plazo la demanda de este tipo de profesionales. Solamente la inmediata formación para empresas Palma de Mallorca producirá los efectos deseados en un intervalo razonable de tiempo acorde con la necesidad en el sector.
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