Existe siempre en el mercado laboral una serie de perfiles diferenciados por capacidades y exigencias, pero con un nexo común: la de ser los más cotizados y buscados por las empresas de cada respectivo sector. Siempre atenta a estas informaciones de mercado, ADEK consultora de formación adapta sus programas e itinerarios formativos a lo que las empresas exigen de ellos.
Estas son las profesiones más demandadas, según los informes y estudios más recientes.
Perfiles profesionales más demandados en marketing y finanzas
Una de las prioridades para las empresas dedicadas al marketing es la búsqueda de comerciales especializados para posicionar el producto en el apropiado canal de venta. Existe una gran inversión, sobre todo en firmas de gran consumo y alimentación, centradas en posicionar de la mejor manera sus productos de cara al destino final donde compra el cliente:
- El gestor de punto de venta, que representa el 14% de los procesos de selección dentro del área comercial.
- Los gestores de grandes cuentas, que tratan de optimizar los esfuerzos en los clientes.
- Los responsable de marketing, indispensables para definir la estrategia de marca.
- El flagship manager, encargado de gestionar la tienda más representativa de la compañía, de forma que, a través de la experiencia de compra, se produzca un posicionamiento de la marca y se transmitan los valores de la misma.
Perfiles profesionales más demandados en tecnología informática y digital
Una característica común tanto del sector tecnológico.informático como del digital es la demanda de microespecialización .
En el área tecnológica:
- Los programadores son los profesionales más requeridos por las organizaciones.
- El DevOps Engineer , que enlaza el área de desarrollo de software y de sistemas.
- El CTO (Director Técnico), que une tecnología y desarrollo de negocio.
En el área digital, objeto también de diferentes cursos en la consultora de formación, destacan los perfiles de:
- El CRM Manager, que consigue convertir al cliente en el centro de la estrategia. A continuación se sitúa.
- El Digital Manager (20%), responsable de mejorar el alcance de la marca en el mercado, definiendo la estrategia digital de la empresa y mejorando los resultados a través de los nuevos canales.
La oferta de ADEK, consultora de formación, ante el mercado laboral
Felices de continuar manteniendo nuestra pasión por compartir conocimiento en servicios TIC, ADEK consultora de formación lleva largos años en el mundo de la formación empresarial en servicios TIC y de marketing, conservando siempre las siguientes características como norte:
- Formación muy práctica. Se dedica la mayor parte del tiempo a tocar el entorno, ver cómo trabajar con la herramienta y mostrar los procedimientos de mejora del entorno.
- Formación para empresas personalizadas. Adaptación al particular nivel de conocimiento inicial para, en una fase posterior, conseguir mejorarlo.
- Entorno real. Se trabaja en nube propia, con laboratorio propiedad de nuestra consultora de formación conformado por servidores y cabinas como las que pueden tener los clientes y con el mismo software que los clientes tienen en producción.
Consulta nuestros cursos de marketing y TI.
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